The story behind New Public Media: an Ads + AI hybrid agency built for growing brands worldwide, with concentrated experience across the US, UK, and Australia. Performance marketing on one side, software that actually ships on the other — run by a small operator team that bills against outcomes, not motion.
Most growth agencies are built on a comfortable asymmetry. Offshore-cheap shops billing $1,000–$2,000 a month can execute tasks but cannot think strategically, so they recycle the same playbook across every account and quietly lose 40% of conversion signal to bad tracking. Premium London, New York, and Sydney boutiques charging $15K–$30K retainers staff senior strategists on the pitch and juniors on the work, then make the contract hard to leave when the gap shows up. Nand built New Public Media to fix that asymmetry directly: a senior operator on every account, weekly creative cadence, server-side tracking shipped in week one, and a retainer that maps to actual hours of senior attention.
Creative testing as the lever, not budget — most accounts plateau because the same three creatives keep getting more spend. We ship 6 to 10 new ad concepts a week and read auction-level data, not dashboard summaries. Server-side tracking so the numbers match the bank account: Meta CAPI, Google Enhanced Conversions, TikTok Events API, all in week one with consent-aware payloads. Weekly reporting that tells the truth, including when things are not working — a 5–10 minute Loom from the operator running your account every Monday. Two-track engagement: paid media run by us, dev work delivered white-label.
Nand started in performance marketing on the agency side, running paid acquisition for DTC ecommerce brands, then crossed over to in-house growth roles where the work meant owning the full stack: Meta and Google accounts, CRO, lifecycle email, attribution modelling, and eventually the engineering work that sat behind any of it actually moving a revenue number. The brands that grew were not the ones that spent more on ads — they were the ones where the operator running the account could also commission the landing page test, the conversion tracking rebuild, or the internal automation that took a sales rep from 40 calls a day to 80.
Performance marketing and white-label development sit on either side of the same problem. Performance marketing pays for itself only when the tracking, the landing pages, and the offer mechanics work — and most agencies cannot fix those because they do not ship code. White-label dev is the same problem in reverse: most dev shops ship features that never get traffic because they cannot run an ad account. Putting both under one roof, with the same operating standard on both sides, is the wedge.
We work with agencies, DTC, SaaS, and local-service businesses globally — with concentrated experience across the US, UK, and Australia. DTC ecommerce in the $50K–$5M monthly revenue band where creative cadence is the lever. Local-service multi-location brands where Google and Meta lead-gen needs sit alongside review-platform strategy. SaaS in the $1M–$25M ARR range running Demand Gen, LinkedIn, and content-led acquisition. Pricing displays in your local currency on the booking page. Monthly retainer for paid media plus ad spend pass-through; project-based pricing for dev work; ongoing maintenance contracts for AI agents and shipped applications. What we do not do: ego work, vanity metrics, branding decks that do not tie to revenue, retainers we are not earning.