About
The story behind New Public Media
We are an Ads + AI hybrid agency built for growing brands worldwide, with concentrated experience across the US, UK, and Australia. Performance marketing on one side, software that actually ships on the other, run by a small operator team that bills against outcomes, not motion.
Why
The reason this exists
Most growth agencies are built on a comfortable asymmetry. The cheap end , offshore shops billing $1,000–$2,000 a month, can execute tasks but cannot think strategically, so they recycle the same playbook across every account and quietly lose 40% of conversion signal to bad tracking. The premium end , London, New York, Sydney boutiques charging $15K–$30K retainers, staff senior strategists on the pitch and juniors on the work, then make the contract hard to leave when the gap shows up.
Nand built New Public Media to fix that asymmetry directly. A senior operator on every account, weekly creative cadence, server-side tracking shipped in week one, and a retainer that maps to actual hours of senior attention. The same operator that runs your Meta account can also brief the engineer who ships the landing page test by Friday. No middle layer, no junior handover, no decks billed as work.
The other half of the business, white-label AI, web, and app development , exists because agency partners kept asking the same question: "can you also build the thing we want to advertise?" That is now a structured offering.
Operating principles
How we work
- 01
Creative testing as the lever, not budget
Most accounts plateau because the same three creatives keep getting more spend. We ship 6–10 new ad concepts a week and read the auction-level data, not the dashboard summary. Scaling spend without scaling creative is the most expensive mistake we see.
- 02
Server-side tracking so the numbers match the bank account
Meta CAPI, Google Enhanced Conversions, TikTok Events API, all shipped in week one with consent-aware payloads. When the report says you booked $42,000 in revenue, your Stripe dashboard agrees. No reconciliation theatre.
- 03
Weekly reporting that tells the truth, including when things are not working
A 5–10 minute Loom from the operator running your account every Monday, plus a live dashboard. If a test failed, the Loom says so. If creative fatigue hit, the Loom says so. We would rather lose the retainer than file a green-light report that hides the truth.
- 04
Two-track engagement: paid media run by us, dev work delivered white-label
Direct-to-brand clients usually take performance marketing plus the occasional landing page test or AI agent build. Agency partners usually take white-label dev exclusively, shipped under their brand with no NDA-violating surprises. Same operating bar on both tracks.
About the founder
Meet Nand Patel
Nand started in performance marketing on the agency side, running paid acquisition for DTC ecommerce brands, then crossed over to in-house growth roles where the work meant owning the full stack: Meta and Google accounts, CRO, lifecycle email, attribution modelling, and eventually the engineering work that sat behind any of it actually moving a revenue number.
Across those years the same pattern kept repeating. The brands that grew were not the ones that spent more on ads, they were the ones where the operator running the account could also commission the landing page test, the conversion tracking rebuild, or the internal automation that took a sales rep from 40 calls a day to 80. The work was never one discipline. The agencies billing for one discipline at a time were always going to lose to operators who could move across the boundary.
He chose performance marketing and white-label development as the two wedges because they sit on either side of the same problem. Performance marketing pays for itself only when the tracking, the landing pages, and the offer mechanics work, and most agencies cannot fix those because they do not ship code. White-label dev is the same problem in reverse: most dev shops ship features that never get traffic because they cannot run an ad account. Putting both under one roof, with the same operating standard on both sides, is the wedge.
What gets him out of bed: the week the operator-led Loom report shows a client's CAC dropped 35% because three creative tests landed and the server-side tracking finally credited the conversions to the right campaign. The specific moment when the math works.
Engagements
Working with us
We work with agencies, DTC, SaaS, and local-service businesses globally, with concentrated experience across the US, UK, and Australia. DTC ecommerce in the $50K–$5M monthly revenue band where creative cadence is the lever. Local-service multi-location brands where Google and Meta lead-gen needs sit alongside review-platform strategy. SaaS in the $1M–$25M ARR range running Demand Gen, LinkedIn, and content-led acquisition. We also work with other agencies who need white-label AI, web, or app development shipped under their brand. Pricing displays in your local currency on the booking page.
Engagement shapes are simple: monthly retainer for paid media (plus ad spend pass-through), project-based pricing for dev work, ongoing maintenance contracts for AI agents and shipped applications.
What we do not do: ego work, vanity metrics, branding decks that do not tie to revenue, retainers we are not earning. If a quarter goes sideways we will say so on the call before the invoice goes out, usually with a proposal to restructure the engagement rather than ride it for one more month.
Free audit
Ready to see if your account is leaking margin?
Free 30 minute audit. We walk through your ad accounts, tracking, and growth gaps with no pitch deck and no follow-up sales cadence.