Question 1

What does New Public Media do?

Accepted Answer

New Public Media is a performance marketing agency that helps brands stand out in a market where AI has made everyone sound the same. We run paid acquisition on Meta, Google, TikTok, and YouTube for DTC, local service, and SaaS brands across the US, UK, and Australia — sharp human creative, clean tracking, and AI applied only where it moves the numbers. We also deliver white-label AI, web, and app builds that agencies sell under their own brand.

Question 2

How is New Public Media different from other AI marketing agencies?

Accepted Answer

Most agencies now run the same AI playbook, so their clients' ads all look and sound identical. We use AI for the busywork — audience modelling, budget reallocation, tracking, reporting — but keep human strategists on the creative and the positioning, which is what actually makes you stand out. AI writes the boring parts. People make you memorable.

Question 3

How does New Public Media use AI in its marketing?

Accepted Answer

We use AI where it measurably improves results and nowhere it makes you generic. That means AI-assisted audience and budget optimization, server-side conversion tracking, anomaly detection, and faster reporting — while creative direction, hooks, offers, and brand voice stay human-led. We never ship autopilot AI ads that blend into the feed.

Question 4

How do you help a brand stand out when everyone is using AI?

Accepted Answer

By doing the parts AI cannot: original creative angles, a distinct brand voice, and offers built around your real customers. We pair that with a weekly cadence of 6 to 10 fresh, distinctive ad concepts and rigorous testing, so your ads look nothing like the AI-generated sameness filling the feed — and convert because of it.

Question 5

Who is performance marketing for?

Accepted Answer

Performance marketing works best for DTC ecommerce brands, local service businesses (medspas, dental, fitness, home services), SaaS companies, and B2B teams running lead generation. The key requirements: a real offer with proven demand, a working checkout or funnel, and a minimum of USD 5,000 per month in ad spend.

Question 6

How much does performance marketing cost?

Accepted Answer

Our performance marketing retainers start at approximately USD 2,500 to 3,000 per month, depending on spend volume and creative needs. Ad spend is billed at media cost with no markup. Pricing is shown in your local currency (USD, GBP, or AUD) on the booking page. There are no long-term contracts — engagements run month to month.

Question 7

What does white-label AI and app development mean?

Accepted Answer

White-label development means you sell the project under your agency's name, and we build it silently behind an NDA. We cover AI agents, MCP integrations, marketing sites, full web apps, and iOS or Android mobile apps. Your end client never knows we are involved. We have delivered white-label work for agencies in the US, UK, Australia, and Europe.

Question 8

How quickly can you launch a campaign?

Accepted Answer

You receive a written audit within 5 business days. Tracking fixes and account restructure are completed in week two. A first round of new creative goes live by the end of week three. For existing paid clients adding a new channel, the timeline is faster.

Question 9

Do you offer performance guarantees?

Accepted Answer

No honest agency can guarantee a specific ROAS or CPL — ad performance depends on your offer, your landing page, and market conditions we do not control. What we guarantee is the process: clean tracking, weekly creative drops, transparent reporting, and a clear kill switch if we miss agreed benchmarks two months in a row.

Question 10

Where is New Public Media based?

Accepted Answer

New Public Media is headquartered in India and serves clients in the United States, United Kingdom, Australia, and globally. The team operates across time zones and runs weekly check-ins in your local working hours. Pricing is displayed in your local currency on the booking page.

Question 11

Who founded New Public Media?

Accepted Answer

Nand Patel founded New Public Media. He started in performance marketing, then built software for clients who kept asking him to ship the product they were paying him to advertise. You can reach him directly at nandpatel@newpublicmedia.company or by phone at +91 8758431226.

New Public Media — marketing that refuses to sound like everyone else

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