Performance marketing

    For DTC, local service and SaaS brands that refuse to blend in. Sharp human creative, tracking that tells the truth, and AI only where it moves the numbers, across Meta, Google, TikTok and YouTube.

    We reply within one business day.

    AI made every brand sound the same.We make yours impossible to ignore.

    How we work

    How we stop the leak.

    Every square is part of your monthly ad budget. Scroll through the four steps and watch where it goes.

    WorkingLeakingStep 01 / Tear it apart

    Illustration of a typical audit, not client data.

    1. Step 01

      Tear it apart.

      We go through your ad account, pixels, CAPI, audiences and creative library. You get a written kill list, not a 40-slide pitch deck.

    2. Step 02

      Rebuild the plumbing.

      Server-side tracking, an account restructure, and a weekly creative pipeline built around your offer, not a template.

    3. Step 03

      Test on repeat.

      Fresh creative every week. Controlled budget moves. Dashboards you can actually read. No vanity metrics.

    4. Step 04

      Pour fuel on it.

      When a campaign clears the bar, we systemise the winners and push spend hard. Profitably.

    Results

    What clients report after the first quarter.

    +38%
    ROAS lift in the first 90 days
    47%
    Cheaper leads after the creative rebuild
    <$22
    Booked calls for service brands
    • “We had three agencies before. None of them showed us our actual tracking gaps until New Public Media did the audit in week one.”
      Founder, DTC apparel brandUnited States
    • “Within 30 days our cost per lead came down by 41 percent. The weekly Loom is the only agency report I actually watch.”
      Head of Growth, B2B SaaSUnited Kingdom
    • “They restructured our Meta account in week one and our ROAS stopped fluctuating. The reporting feels like having an in-house team.”
      Director, ecommerce brandAustralia

    Ad account self-check

    Six questions. Find your leaks.

    Answer yes or no about your paid ads. Each no points to a place budget is likely slipping away.

    01Is the Conversions API or other server-side tracking set up?
    02Do your campaigns optimise for purchases or leads rather than clicks or reach?
    03Do purchases in ads manager match your store or CRM within about 10%?
    04Have you launched new creative in the last 14 days?
    05Do you run separate prospecting and retargeting budgets?
    06Do you get a weekly report that you actually read?

    0/6 answered. Your result shows here when all six are done.

    Nand Patel, Founder of New Public Media
    Nand Patel / Founder

    Who you work with

    Meet Nand Patel.

    Nand started New Public Media because most agencies sell motion and call it growth. He came up running paid, then started building software for the same clients who kept asking, "can you also ship the thing we are paying you to advertise?"

    Today he leads a small operator team that runs paid acquisition for DTC, local service and SaaS brands, plus a white-label engineering arm that ships AI agents, websites and apps under partner agencies' names.

    Creative that earns attention, tracking that tells the truth, and software that actually ships.

    Why us

    How we compare to the usual options.

    Compared onNew Public MediaTypical agencyIn-house hire
    ContractNo long contractsOften 6 to 12 month termsSalary, notice periods
    First deliverableWritten audit within one business dayOften a proposal deckWeeks of hiring and onboarding
    CreativeFresh creative tested every weekOften a monthly batchOne person's bandwidth
    TrackingServer-side tracking set up and checkedOften left to the clientDepends on the hire
    ReportingWeekly, in plain languageOften a monthly PDFInternal, varies
    ChannelsMeta, Google, TikTok, YouTubeOften one specialismUsually one or two

    General comparison of common setups, not specific companies.

    Discovery call

    Let's scope it on a call.

    Every account is different, so we quote after we have seen yours. Book 30 minutes and we will cover:

    • Your goals, channels and current numbers
    • Where the budget is most likely leaking
    • Whether we are the right fit, said plainly

    Prefer a written audit first? Send us your details.

    30 minutes · Free

    Pick a time that suits you.

    You will see open slots in your own timezone.

    Open in Calendly

    Industries

    Where our ads pay back.

    We only take on verticals where the unit economics work and creative is the lever. If that is you, we move fast.

    Online shopper browsing an ecommerce store on a laptop

    DTC ecommerce

    Catalog ads, creative tested at volume, post-iOS attribution that holds up at scale.

    Receptionist booking a customer at a local service business

    Local service

    Medspas, dental, fitness, home services. Booked appointments, not clicks.

    SaaS team reviewing pipeline metrics on a laptop screen

    SaaS and B2B

    Demos and pipeline weighted by revenue. We bid against the deal, not the impression.

    Smartphone home screen showing a stack of consumer apps

    Apps and subscriptions

    Install campaigns, paywall tests and LTV-aware bidding.

    For agencies and consultants

    You sell it. We ship it under your name.

    Your client wants the thing built and live. We build it quietly behind your brand. NDA on day one, and your client never hears our name.

    Book a white-label intro call →
    • AI agents and assistants

      Claude, OpenAI and custom agents shipped under your brand.

    • MCP integrations

      Model Context Protocol tools that plug your client's stack into AI workflows.

    • Websites and landing pages

      React, Next.js and Lovable builds, white-labeled and ready to hand off.

    • iOS and Android apps

      Native and cross-platform apps, tested and shipped under partner names.

    • Internal tools

      Admin panels, analytics and ops dashboards your clients will actually use.

    FAQ

    Questions before the call.

    What does New Public Media do?

    New Public Media is a performance marketing agency that helps brands stand out in a market where AI has made everyone sound the same. We run paid acquisition on Meta, Google, TikTok, and YouTube for DTC, local service, and SaaS brands across the US, UK, and Australia — sharp human creative, clean tracking, and AI applied only where it moves the numbers. We also deliver white-label AI, web, and app builds that agencies sell under their own brand.

    How is New Public Media different from other AI marketing agencies?

    Most agencies now run the same AI playbook, so their clients' ads all look and sound identical. We use AI for the busywork — audience modelling, budget reallocation, tracking, reporting — but keep human strategists on the creative and the positioning, which is what actually makes you stand out. AI writes the boring parts. People make you memorable.

    How does New Public Media use AI in its marketing?

    We use AI where it measurably improves results and nowhere it makes you generic. That means AI-assisted audience and budget optimization, server-side conversion tracking, anomaly detection, and faster reporting — while creative direction, hooks, offers, and brand voice stay human-led. We never ship autopilot AI ads that blend into the feed.

    How do you help a brand stand out when everyone is using AI?

    By doing the parts AI cannot: original creative angles, a distinct brand voice, and offers built around your real customers. We pair that with a weekly cadence of 6 to 10 fresh, distinctive ad concepts and rigorous testing, so your ads look nothing like the AI-generated sameness filling the feed — and convert because of it.

    Who is performance marketing for?

    Performance marketing works best for DTC ecommerce brands, local service businesses (medspas, dental, fitness, home services), SaaS companies, and B2B teams running lead generation. The key requirements: a real offer with proven demand, a working checkout or funnel, and a minimum of USD 5,000 per month in ad spend.

    How much does performance marketing cost?

    Our performance marketing retainers start at approximately USD 2,500 to 3,000 per month, depending on spend volume and creative needs. Ad spend is billed at media cost with no markup. Pricing is shown in your local currency (USD, GBP, or AUD) on the booking page. There are no long-term contracts — engagements run month to month.

    What does white-label AI and app development mean?

    White-label development means you sell the project under your agency's name, and we build it silently behind an NDA. We cover AI agents, MCP integrations, marketing sites, full web apps, and iOS or Android mobile apps. Your end client never knows we are involved. We have delivered white-label work for agencies in the US, UK, Australia, and Europe.

    How quickly can you launch a campaign?

    You receive a written audit within 5 business days. Tracking fixes and account restructure are completed in week two. A first round of new creative goes live by the end of week three. For existing paid clients adding a new channel, the timeline is faster.

    Do you offer performance guarantees?

    No honest agency can guarantee a specific ROAS or CPL — ad performance depends on your offer, your landing page, and market conditions we do not control. What we guarantee is the process: clean tracking, weekly creative drops, transparent reporting, and a clear kill switch if we miss agreed benchmarks two months in a row.

    Where is New Public Media based?

    New Public Media is headquartered in India and serves clients in the United States, United Kingdom, Australia, and globally. The team operates across time zones and runs weekly check-ins in your local working hours. Pricing is displayed in your local currency on the booking page.

    Who founded New Public Media?

    Nand Patel founded New Public Media. He started in performance marketing, then built software for clients who kept asking him to ship the product they were paying him to advertise. You can reach him directly at nandpatel@newpublicmedia.company or by phone at +91 8758431226.