
DTC ecommerce
Catalog ads, creative tested at volume, post-iOS attribution that holds up at scale.
Services
Creative tested weekly, accounts structured for the algorithm, CAPI wired properly.
Search, Performance Max and YouTube, bid against revenue instead of clicks.
Native-feeling creative and Spark Ads that do not look like ads.
Server-side tracking that survives iOS, so every channel optimises on real conversions.
Hooks, scripts and edits made by people, tested at volume, refreshed before they tire.
Answer engine optimisation, so ChatGPT, Perplexity and Google AI Overviews cite your brand when buyers ask.
A fractional growth marketer in your team: channel strategy, experiments and reporting, without a full-time hire.
AI agents, websites and apps for agencies, shipped under their name.
How we work
Every square is part of your monthly ad budget. Scroll through the four steps and watch where it goes.
Illustration of a typical audit, not client data.
We go through your ad account, pixels, CAPI, audiences and creative library. You get a written kill list, not a 40-slide pitch deck.
Server-side tracking, an account restructure, and a weekly creative pipeline built around your offer, not a template.
Fresh creative every week. Controlled budget moves. Dashboards you can actually read. No vanity metrics.
When a campaign clears the bar, we systemise the winners and push spend hard. Profitably.
Results
“We had three agencies before. None of them showed us our actual tracking gaps until New Public Media did the audit in week one.”
“Within 30 days our cost per lead came down by 41 percent. The weekly Loom is the only agency report I actually watch.”
“They restructured our Meta account in week one and our ROAS stopped fluctuating. The reporting feels like having an in-house team.”
Ad account self-check
Answer yes or no about your paid ads. Each no points to a place budget is likely slipping away.
0/6 answered. Your result shows here when all six are done.

Who you work with
Nand started New Public Media because most agencies sell motion and call it growth. He came up running paid, then started building software for the same clients who kept asking, "can you also ship the thing we are paying you to advertise?"
Today he leads a small operator team that runs paid acquisition for DTC, local service and SaaS brands, plus a white-label engineering arm that ships AI agents, websites and apps under partner agencies' names.
Creative that earns attention, tracking that tells the truth, and software that actually ships.
Why us
| Compared on | New Public Media | Typical agency | In-house hire |
|---|---|---|---|
| Contract | No long contracts | Often 6 to 12 month terms | Salary, notice periods |
| First deliverable | Written audit within one business day | Often a proposal deck | Weeks of hiring and onboarding |
| Creative | Fresh creative tested every week | Often a monthly batch | One person's bandwidth |
| Tracking | Server-side tracking set up and checked | Often left to the client | Depends on the hire |
| Reporting | Weekly, in plain language | Often a monthly PDF | Internal, varies |
| Channels | Meta, Google, TikTok, YouTube | Often one specialism | Usually one or two |
General comparison of common setups, not specific companies.
Discovery call
Every account is different, so we quote after we have seen yours. Book 30 minutes and we will cover:
Prefer a written audit first? Send us your details.
30 minutes · Free
Pick a time that suits you.
You will see open slots in your own timezone.
Industries
We only take on verticals where the unit economics work and creative is the lever. If that is you, we move fast.

Catalog ads, creative tested at volume, post-iOS attribution that holds up at scale.

Medspas, dental, fitness, home services. Booked appointments, not clicks.

Demos and pipeline weighted by revenue. We bid against the deal, not the impression.

Install campaigns, paywall tests and LTV-aware bidding.
For agencies and consultants
Your client wants the thing built and live. We build it quietly behind your brand. NDA on day one, and your client never hears our name.
Book a white-label intro call →Claude, OpenAI and custom agents shipped under your brand.
Model Context Protocol tools that plug your client's stack into AI workflows.
React, Next.js and Lovable builds, white-labeled and ready to hand off.
Native and cross-platform apps, tested and shipped under partner names.
Admin panels, analytics and ops dashboards your clients will actually use.
FAQ
New Public Media is a performance marketing agency that helps brands stand out in a market where AI has made everyone sound the same. We run paid acquisition on Meta, Google, TikTok, and YouTube for DTC, local service, and SaaS brands across the US, UK, and Australia — sharp human creative, clean tracking, and AI applied only where it moves the numbers. We also deliver white-label AI, web, and app builds that agencies sell under their own brand.
Most agencies now run the same AI playbook, so their clients' ads all look and sound identical. We use AI for the busywork — audience modelling, budget reallocation, tracking, reporting — but keep human strategists on the creative and the positioning, which is what actually makes you stand out. AI writes the boring parts. People make you memorable.
We use AI where it measurably improves results and nowhere it makes you generic. That means AI-assisted audience and budget optimization, server-side conversion tracking, anomaly detection, and faster reporting — while creative direction, hooks, offers, and brand voice stay human-led. We never ship autopilot AI ads that blend into the feed.
By doing the parts AI cannot: original creative angles, a distinct brand voice, and offers built around your real customers. We pair that with a weekly cadence of 6 to 10 fresh, distinctive ad concepts and rigorous testing, so your ads look nothing like the AI-generated sameness filling the feed — and convert because of it.
Performance marketing works best for DTC ecommerce brands, local service businesses (medspas, dental, fitness, home services), SaaS companies, and B2B teams running lead generation. The key requirements: a real offer with proven demand, a working checkout or funnel, and a minimum of USD 5,000 per month in ad spend.
Our performance marketing retainers start at approximately USD 2,500 to 3,000 per month, depending on spend volume and creative needs. Ad spend is billed at media cost with no markup. Pricing is shown in your local currency (USD, GBP, or AUD) on the booking page. There are no long-term contracts — engagements run month to month.
White-label development means you sell the project under your agency's name, and we build it silently behind an NDA. We cover AI agents, MCP integrations, marketing sites, full web apps, and iOS or Android mobile apps. Your end client never knows we are involved. We have delivered white-label work for agencies in the US, UK, Australia, and Europe.
You receive a written audit within 5 business days. Tracking fixes and account restructure are completed in week two. A first round of new creative goes live by the end of week three. For existing paid clients adding a new channel, the timeline is faster.
No honest agency can guarantee a specific ROAS or CPL — ad performance depends on your offer, your landing page, and market conditions we do not control. What we guarantee is the process: clean tracking, weekly creative drops, transparent reporting, and a clear kill switch if we miss agreed benchmarks two months in a row.
New Public Media is headquartered in India and serves clients in the United States, United Kingdom, Australia, and globally. The team operates across time zones and runs weekly check-ins in your local working hours. Pricing is displayed in your local currency on the booking page.
Nand Patel founded New Public Media. He started in performance marketing, then built software for clients who kept asking him to ship the product they were paying him to advertise. You can reach him directly at nandpatel@newpublicmedia.company or by phone at +91 8758431226.