Digital marketing agency for United Kingdom brands.

New Public Media is a global performance marketing and white-label development team. We are not a UK-only agency, we work with agencies and brands across the UK, US, Australia, Europe, and Asia, with a substantial concentration of accounts on UK DTC, SaaS, and B2B brands.

What that means in practice: we know how the ICO enforces UK GDPR, we ship server-side tracking that respects PECR-compliant CMP consent flags by default, and we calibrate creative for UK voice and offer expectations, not US-translated copy dropped into a London auction.

Pricing for UK clients displays in pounds sterling automatically on the booking page. You see the number before the discovery call.

UK brands sit in a uniquely awkward spot. The major ad platforms are designed around US data norms but the regulatory floor is much higher: UK GDPR enforcement by the ICO has real teeth, PECR governs every marketing email and cookie, and post-Brexit cross-border data flow rules add a layer of friction that US-built tracking stacks were never designed for.

Most UK brands we audit are running one of two failed setups. The first: cheap offshore shops with no understanding of UK CMP requirements, leading to consent-banner workarounds that lose 40–60% of pixel data and trigger ICO complaints from competitors. The second: traditional London agencies charging £8K–£20K retainers for strategy decks that never become live campaigns, then sub-contracting the actual media buying to the same offshore shops the cheap option uses directly.

We built New Public Media for UK brands who want the senior operating attention of a London agency without the deck-heavy overhead, and the cost discipline of a global team without the compliance risk. Server-side tracking that respects CMP consent flags. Weekly creative drops. Reporting in GBP that ties to your management accounts.

UK GDPR (the post-Brexit successor to EU GDPR) requires lawful basis for every piece of personal data you process, including the email a Meta Lead Gen Form captures. The ICO has issued seven-figure fines for non-compliant CRM and ad targeting in the last 18 months.

PECR (Privacy and Electronic Communications Regulations) governs every marketing email, SMS, and cookie. Non-essential cookies require active, granular consent, not a 'continue using this site' banner. CMP integration matters more in the UK than in the US.

We set every UK engagement up with a proper CMP integration (Cookiebot, OneTrust, or Iubenda depending on stack), consent-aware server-side tracking, and a documented lawful basis for every ad audience and lookalike source. We will sit on the call with your DPO if you have one.

First-party data strategy matters more here than anywhere. We help you collect explicit marketing consent at checkout, build first-party audiences that survive cookie loss, and structure server-side events so Meta and Google still see conversions even when the browser does not allow a pixel fire.