Meta ads management
Meta ads for SaaS teams that measure pipeline, not clicks.
We run Facebook, Instagram, and Meta paid social for DTC, local service, and SaaS brands across the US, UK, and Australia. Creative testing, clean server-side tracking, and weekly reporting that tells the truth.
Benefits
What you get
A Meta ads program built on testing volume, clean data, and ruthless honesty about what is working.
- 01
Creative testing at scale
10 to 30 fresh hooks every month so winners surface before fatigue kicks in.
- 02
Server-side tracking
Conversions API and CAPI gateway setup so iOS 17, ATT, and cookie loss stop lying to your dashboards.
- 03
Profit-first scaling
We scale on contribution margin, not ROAS. Spend goes up only when the unit economics work.
- 04
Weekly truthful reporting
What worked, what flopped, what we are testing next. No vanity metrics, no spin.
For SaaS
How we run Meta ads for SaaS: CAC, trials and pipeline
Clicks and cheap leads are not the goal. We judge Meta on trial starts, trial-to-paid conversion, and qualified pipeline, then scale only when CAC works against LTV.
Week one is tracking: Conversions API and server-side events so trial, activation, and paid-conversion signals reach Meta instead of stopping at the form fill. Target trial-to-paid rate: [PLACEHOLDER].
Weekly reporting shows spend, trials, paid conversions, and pipeline in one view, so a campaign with a higher CPL but better trial-to-paid rate wins the budget. Target payback period: [PLACEHOLDER].
For the full channel model, read our SaaS paid acquisition playbook.
Our process
How we work
From audit to compound growth in four phases. No three month onboarding nonsense.
- Step 01
Free audit
We pull your last 90 days, find the leaks (tracking, creative, structure, audience), and show you the fix on a 30 minute call.
- Step 02
Foundation week
Conversions API, pixel cleanup, account restructure, and a creative brief tuned to your offer.
- Step 03
Test, learn, scale
Weekly creative drops, statistical winners only, and budget reallocation every Monday.
- Step 04
Compound growth
Once CPA is stable, we layer Advantage Plus, retargeting, and adjacent audiences to grow without breaking efficiency.
Who it is for
Built for serious advertisers
A good fit if
- You spend USD 5,000+ a month on Meta
- You have a real product or service, not a course
- You want creative testing, not boosted posts
- You can ship new offers, photos, or UGC monthly
- You care about CAC and LTV, not vanity ROAS
Not a fit if
- You want a guarantee on ROAS or leads
- You expect results without giving creative input
- You spend under USD 5,000/month on Meta
- You need an agency to manage 8 other channels
- You sell a product that violates Meta policy
Proof
What clients tell us after the first 30 days.
“We had three agencies before. None of them showed us our actual tracking gaps until New Public Media did the audit in week one.”
Founder, DTC apparel brandUnited States “Within 30 days our cost per lead came down by 41 percent. The weekly Loom is the only agency report I actually watch.”
Head of Growth, B2B SaaSUnited Kingdom “They restructured our Meta account in week one and our ROAS stopped fluctuating. The reporting feels like having an in-house team.”
Director, Ecommerce brandAustralia
Frequently asked
Meta ads agency FAQ
How is a Meta ads agency different from running ads in-house?
An in-house marketer manages your ads alongside ten other tasks. We test more creative variants in a week than most in-house teams do in a quarter, and we already know which Meta features (Advantage Plus, CAPI, Andromeda) actually move the needle for your offer type.
How much do you charge?
We work on a flat monthly retainer plus a small performance kicker once we beat agreed CPA benchmarks. Most clients sit between USD 2,500 and USD 8,000 a month depending on spend volume and creative needs.
What ad spend do I need to make this worthwhile?
Minimum USD 5,000 per month in ad spend. Below that, the math of an agency retainer rarely works. If you are under that threshold, we are happy to point you to a coached self-managed option.
Do you handle creative or do I provide assets?
Both options work. We have an in-house UGC and motion designer network, or we can brief your existing creative team. Either way, every ad we launch is built specifically for paid social, not repurposed from your organic feed.
How fast will I see results?
Tracking and account hygiene wins land in week one. Creative testing produces statistical winners by week three to four. Meaningful CPA reductions usually show by day 60.
Can you guarantee a ROAS?
No honest agency can. What we guarantee is the process: clean tracking, weekly creative drops, transparent reporting, and a kill switch if we miss agreed benchmarks two months in a row.
Free audit
Want to see what is broken in your Meta account?
Free 24-hour audit. We look at tracking, creative, account structure, and spend allocation, then send a Loom with the fixes.
Get my free audit →