Performance marketing for US DTC, SaaS, and local-service brands. Meta, Google, TikTok, and YouTube run by a global operator team with deep experience in the US market.
New Public Media is a global performance marketing and white-label development team. We are not a US-only shop — we work with agencies and brands across the US, UK, Australia, Europe, and Asia, with a substantial concentration of accounts on US brands. Pricing for US clients displays in USD automatically on the booking page.
The right platform mix changes by vertical, AOV, and sales cycle. We deploy Meta Advantage+ shopping, Google Performance Max with margin-tiered asset groups, Search and Demand Gen for high-intent service categories, TikTok Spark Ads on creator content, YouTube Demand Gen for B2B and SaaS top-of-funnel, plus LinkedIn or Pinterest where the audience fits. Server-side tracking (Meta CAPI, Google Enhanced Conversions, TikTok Events API) is shipped in week one with consent-aware payloads.
We ship server-side tracking and consent-aware first-party data capture into every engagement in week one. US brands that wait to do this lose 40–60% of conversion signal once iOS, Safari, and CMP-driven cookie loss compound. Compliance is the new tracking floor, not a tax.
Pricing is shown in your local currency on the booking page — engagements typically start around the equivalent of US$3,000–5,000 per month for paid media, plus ad spend pass-through. White-label dev work is priced per scope. MVPs typically ship in 4–8 weeks. If your monthly paid media spend is below the equivalent of US$4K, the senior-operator retainer math does not work for either of us and we will say so on the audit call.
No. We are a global team that works with US brands extensively. We manage accounts directly inside your Meta Business Manager, Google Ads, TikTok Ads Manager, and YouTube CMS. We do not run pooled or rented ad accounts. Every dollar of spend sits in your account, attached to your billing, and you own the data forever — whether you are based in San Francisco, London, or Sydney.
Yes — we work across global timezones and can match your business hours. Our operating team is structured so standups, Slack response, and weekly Loom drops land inside your working day. We have run accounts on ET, PT, GMT/BST, CET, AEST/AEDT, IST, and SGT — pick the cadence on the kick-off call.
We have shipped accounts in financial services, supplements, telehealth, alcohol, and CBD-adjacent categories. The pattern is the same: read Meta's restricted-category policies line by line, structure landing pages to comply with FTC substantiation rules, file the right business verifications up front, and run creative briefs through a legal-aware lens before they go live.
Roughly the equivalent of US$10K a month in paid media. Below that, the retainer eats too much of the budget for the math to work for either of us. If you are below that and want to grow into it, we are happy to do a one-off audit and point you to platform features you can run in-house until the spend justifies an operator.
Most US clients are live with restructured campaigns within 7 to 10 business days of signing. Server-side tracking ships in the same window. The first creative drop hits the account in week two.