TikTok Ads management
TikTok ads agency that makes scroll-stopping creative at scale.
We run TikTok paid campaigns for DTC ecommerce, consumer apps, and subscription brands. Native creative, Spark Ads, TikTok Events API, and weekly creative cycles — not a Meta agency that added TikTok as an afterthought.
- New creatives tested per month
- 8–15
- TikTok Events API match rate
- 85%+
- First creative sprint live
- 2 wks
- Audit turnaround
- 24h
Benefits
What you get
TikTok is a creative-first platform. Winning there means briefing more hooks, testing faster, and reading the data every week — not optimizing bids.
- 01
Native creative that stops the scroll
UGC-style hooks, trend-led formats, and Spark Ads sourced from real creators. We brief, test, and iterate — 8 to 15 new concepts per month.
- 02
Spark Ads and creator sourcing
We identify, brief, and license creator content that fits your offer. Spark Ads outperform dark posts on CPM and view rate — we run both and prove it with split data.
- 03
TikTok Events API (server-side)
First-party events sent server-side so your pixel sees full conversion data even when the app-to-web link breaks attribution. Match rates above 85%.
- 04
Weekly performance benchmarks
CPM, hook rate, click-through rate, and cost per purchase benchmarked against your vertical every week. No guessing whether the numbers are good.
Our process
How we run TikTok Ads
Audit the account, build TikTok-native creative, test in two-week cycles, then scale the formats that win.
- Step 01
TikTok audit
We review your existing account or your Meta account for hook and creative patterns that tend to transfer. You get a written findings doc: what works, what will not, what we test first.
- Step 02
Creative sprint
First batch of TikTok-native ads: 3 hooks per concept, multiple formats (Spark, TopFeed, In-Feed), and a creative brief that guides every future drop.
- Step 03
Test and measure
Two-week creative cycles. Winners stay on budget. Losers get killed the same day the data confirms they are losers. No sentiment, all statistics.
- Step 04
Scale on winners
Proven creatives move to higher budgets and broader targeting. TikTok Shop integration added where applicable. CPMs stay low while scale goes up.
Industries
Industries we run TikTok Ads for
Creative strategy and bidding approach differ by category. We run dedicated playbooks per vertical.
DTC ecommerce
Feed-to-checkout funnel, Shopify pixel, TikTok Shop
Consumer apps
UAC-equivalent TikTok App campaigns, ROAS bidding
Beauty and wellness
UGC creator network, before/after formats
SaaS and subscriptions
Demo hooks, trial CTA, lead gen objectives
Proof
What clients tell us after the first 30 days.
“We had three agencies before. None of them showed us our actual tracking gaps until New Public Media did the audit in week one.”
Founder, DTC apparel brandUnited States “Within 30 days our cost per lead came down by 41 percent. The weekly Loom is the only agency report I actually watch.”
Head of Growth, B2B SaaSUnited Kingdom “They restructured our Meta account in week one and our ROAS stopped fluctuating. The reporting feels like having an in-house team.”
Director, Ecommerce brandAustralia
FAQ
TikTok Ads questions
Common questions from brands evaluating TikTok as a paid channel.
How is a TikTok ads agency different from a Meta ads agency?
TikTok rewards native-feeling content — ads that look like organic TikToks outperform polished brand videos by a wide margin. A TikTok-specialist agency brings creator sourcing, hook writing, and rapid creative iteration rather than just media buying. The platform also needs dedicated server-side tracking setup because TikTok's attribution is natively weaker than Meta's.
What ad spend do I need to make TikTok ads work?
We recommend a minimum of USD 3,000 to 5,000 per month in TikTok ad spend. TikTok's algorithm needs enough daily budget to exit the learning phase within two to three days per ad set. Below that, creative testing cycles take too long to produce statistical winners.
Do you produce the creative or do we?
Both models work. We have a creator and UGC production network, or we can brief your team or existing creators. Either way, we write every hook, direct every concept, and make the final decision on what goes live — creative quality is the primary variable on TikTok.
What is a Spark Ad and why does it matter?
A Spark Ad is a TikTok ad format that uses organic creator posts rather than dark post ads. Spark Ads retain the social proof (likes, comments, shares) from the original post and typically achieve lower CPMs and higher engagement rates than standard In-Feed ads. We run Spark Ads as the primary format for creator content.
Can TikTok ads work for B2B?
Yes, for the right B2B products. SaaS tools, productivity apps, and anything aimed at founders or young professionals performs on TikTok. We adjust creative strategy — educational hooks rather than UGC product demos — and use lead generation objectives rather than purchase. B2B TikTok CPLs are typically lower than LinkedIn.
How do you handle tracking on TikTok given iOS limitations?
We implement the TikTok Events API (server-side pixel) alongside the browser pixel. Events are deduplicated using the event ID parameter. Match rates above 85% are achievable with proper first-party data capture. This restores conversion signal lost to iOS ATT and cookie restrictions.
Free audit
Ready to test TikTok as a growth channel?
Book a free 30-minute audit. We review your brand, existing creative assets, and target audience — then tell you honestly whether TikTok is the right bet.
Serving brands in the US, UK, and Australia. Pricing shown in your local currency on the booking page.