We run TikTok Ads for DTC consumer brands that want to reach the next generation of buyers. Native creative that feels organic, Spark Ads on creator content, TikTok Events API for 85%+ match rates, and weekly creative drops that compound learnings.
TikTok's algorithm rewards content that looks native to the feed — polished brand ads underperform against creator-style UGC. We brief, produce, and test 8-15 new creative concepts per month, iterate fast on winners, and kill losers before they waste spend. Creative velocity is the lever on TikTok, not bidding optimisation.
We ship TikTok Events API (server-side pixel) in week one so your campaigns see 85%+ match rates instead of the 40-60% you get with the browser pixel alone after iOS and browser privacy changes. Better match rates mean better optimisation and lower CPMs over time.
DTC consumer brands — fashion, beauty, health, food and beverage, home goods — with a product that photographs and films well. Brands with at least USD 3,000 per month in TikTok ad spend and a willingness to test creative aggressively. Brands that have tried TikTok before and burned money on repurposed Meta creative.
TikTok Ads management retainers start at approximately USD 2,500 per month. Ad spend is billed at media cost with zero markup. Creative production pricing depends on volume — typically 8-15 new concepts per month are included in the retainer.