Google Ads management
Google Ads agency that turns search intent into paying customers.
We run Search, Shopping, Performance Max, and YouTube Demand Gen for DTC, SaaS, and local-service brands across the US, UK, and Australia. Clean tracking, weekly creative testing, and reporting that shows exactly what each dollar buys.
- Avg ROAS lift, 90 days
- +38%
- Lower cost per lead
- 47%
- Audit turnaround
- 5 days
- Tracking fixed, campaigns live
- Week 2
Benefits
What you get
A Google Ads program built on clean data, intent-matching, and weekly creative iteration — not set-and-forget bidding.
- 01
Intent-matched campaigns
We target buyers who are actively searching for what you sell — not broad audiences hoping someone converts.
- 02
Enhanced Conversions + GA4
Server-side tagging, Enhanced Conversions, and GA4 integration so Smart Bidding trains on clean, deduplicated data.
- 03
Performance Max done right
Proper asset groups, strong audience signals, negative keyword lists, and brand exclusions. Not the fire-and-forget setup most accounts run.
- 04
Weekly reporting that tells the truth
Cost per lead, cost per sale, and impression share — by campaign, by week. No vanity dashboards, no spin.
Our process
How we run Google Ads
Four steps. Audit the damage, fix the foundation, launch on clean data, then scale what the numbers confirm.
- Step 01
Account audit
We pull the last 90 days: Quality Score distribution, wasted spend by match type, conversion tracking gaps, and campaign structure. You get a written findings doc before we quote.
- Step 02
Rebuild
Clean campaign architecture, tightly themed ad groups, proper match types, negative lists, and Enhanced Conversions wired to your CRM or checkout.
- Step 03
Smart Bidding launch
Target CPA or Target ROAS campaigns launched with sufficient conversion history so the algorithm has signal before you touch the bids.
- Step 04
Layer and scale
Performance Max, Shopping, and YouTube Demand Gen added as efficiency holds. Budget grows only when the economics say it should.
Industries
Industries we work with
Google Ads strategy changes significantly by vertical. We run dedicated approaches for each.
DTC ecommerce
Shopping + Performance Max, feed-optimised
SaaS and B2B
Search intent capture, lead quality scoring
Local service
Service campaigns, call bidding, geo radius
Consumer apps
App campaigns (UAC), ROAS-based scaling
Proof
What clients tell us after the first 30 days.
“We had three agencies before. None of them showed us our actual tracking gaps until New Public Media did the audit in week one.”
Founder, DTC apparel brandUnited States “Within 30 days our cost per lead came down by 41 percent. The weekly Loom is the only agency report I actually watch.”
Head of Growth, B2B SaaSUnited Kingdom “They restructured our Meta account in week one and our ROAS stopped fluctuating. The reporting feels like having an in-house team.”
Director, Ecommerce brandAustralia
FAQ
Google Ads questions
Common questions from brands evaluating a Google Ads agency.
How much does Google Ads management cost?
Our Google Ads management retainer starts at around USD 2,500 per month, depending on ad spend volume and how much creative and landing page work is needed. Ad spend is billed at media cost with no markup. We show exact figures in your local currency on the booking call.
What is the minimum monthly ad spend for Google Ads?
We recommend a minimum of USD 3,000 per month in Google Ads spend. Below that threshold, there is not enough conversion data for Smart Bidding to function well, and the economics of an agency retainer rarely make sense for either side.
What is the difference between Search and Performance Max?
Search campaigns target specific keywords with text ads. Performance Max is a goal-based campaign that runs across Search, Display, YouTube, Gmail, and Maps using machine learning. PMax works best once you have clean conversion data; Search is better for early-stage accounts where you need control.
How long before I see results from Google Ads?
Account hygiene and wasted spend fixes show up in the first two weeks. Smart Bidding reaches stable performance around weeks four to six once it has enough conversion history. Meaningful cost-per-lead or ROAS improvements typically show by the end of the first full month.
Do you handle landing pages and conversion rate optimisation?
Yes. We audit your landing pages as part of the initial account audit and flag conversion killers. For clients who want full CRO, we scope a separate landing page build or A/B test sprint on top of the ads retainer.
Can you take over an existing Google Ads account?
Yes, and most of our engagements start that way. We audit the existing account, preserve any campaign history that is working, rebuild what is not, and carry the conversion history forward so Smart Bidding does not reset.
Free audit
See exactly where your Google Ads budget is leaking.
Free 30-minute audit. We pull your account, find the wasted spend, and send a written action plan before we quote anything.
Serving brands in the US, UK, and Australia. Pricing shown in your local currency on the booking page.