Performance marketing for Australian DTC, SaaS, and local-service brands. Meta, Google, TikTok, and YouTube run by a global operator team with deep experience in the Australian market.
New Public Media is a global performance marketing and white-label development team. We are not a Australian-only shop — we work with agencies and brands across the US, UK, Australia, Europe, and Asia, with a substantial concentration of accounts on Australian brands. Pricing for Australian clients displays in AUD automatically on the booking page.
The right platform mix changes by vertical, AOV, and sales cycle. We deploy Meta Advantage+ shopping, Google Performance Max with margin-tiered asset groups, Search and Demand Gen for high-intent service categories, TikTok Spark Ads on creator content, YouTube Demand Gen for B2B and SaaS top-of-funnel, plus LinkedIn or Pinterest where the audience fits. Server-side tracking (Meta CAPI, Google Enhanced Conversions, TikTok Events API) is shipped in week one with consent-aware payloads.
We ship server-side tracking and consent-aware first-party data capture into every engagement in week one. Australian brands that wait to do this lose 40–60% of conversion signal once iOS, Safari, and CMP-driven cookie loss compound. Compliance is the new tracking floor, not a tax.
Pricing is shown in your local currency on the booking page — engagements typically start around the equivalent of US$3,000–5,000 per month for paid media, plus ad spend pass-through. White-label dev work is priced per scope. MVPs typically ship in 4–8 weeks. If your monthly paid media spend is below the equivalent of US$4K, the senior-operator retainer math does not work for either of us and we will say so on the audit call.
Yes — we work across global timezones and can match your business hours. Our operating team is structured so standups, Slack response, and weekly Loom drops land inside your working day. We have run accounts on ET, PT, GMT/BST, CET, AEST/AEDT, IST, and SGT — pick the cadence on the kick-off call.
If your monthly ad spend is at least the equivalent of US$4K (around A$6K), yes. Below that the senior-operator retainer eats too much of the budget for the math to work. We will be honest about that on the audit call and point you toward platform features you can run in-house until spend justifies an operator.
We report CAC, CPA, and ROAS in AUD with an overlay that shows AUD/USD spread movement separately from campaign performance. That lets you distinguish between an FX problem and a campaign problem. We can also help structure budget cadence to dampen FX volatility for brands with USD-cost-of-goods exposure.
Yes. We run paid acquisition for AU DTC ecommerce (Sydney and Melbourne based), AU professional services, AU SaaS, and AU local-service multi-location brands. Specifics under NDA on the audit call.
More than most AU finance teams realise. Currency conversion fees on Meta and Google billing, US-billed agency retainers, and SaaS tooling all add 3-7% friction on AU ad budgets. We bill in AUD directly and use local tooling where it does not compromise quality, which removes most of that friction.